Media Relations Training

From the preparation of key messages, to coaching spokespeople on effective press conference delivery and media relations, to coordination with the media, we provide thorough, practical and effective media training.

Dealing with the media is not a natural talent, nor is it an art. Successful media relations are a craft that can be learned through media training—a set of skills that improve with practice.

Whatever the format, anticipation and preparation are keys to a successful media encounter. It’s also critical to start with a clear understanding of the media, how reporters think, how they work, what they look for in a story, and how they will define, redefine or "frame" what they find.

That is where our media training courses start, with a clear understanding of the contemporary newsroom, today’s range of media platforms, how “news” is defined, and what to expect from different media.

Our practical media training focuses on anticipating and preparing the questions, defining your audience, and developing effective messages. And then we practice, practice, practice. We role play, listen and watch the tapes and improve the skills.